EMPLOYER DETERRENCE OR DISCOURAGEMENT – Contextual Factors

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Although the content of the e-mails themselves tended to influence employee choice, the Board found that tendency was strengthened by the context in which the e-mails were sent: shortly before and after representation petitions were filed, by high-ranking administrators who had never spoken about the organizing campaign before but then did so in the midst of, or shortly after, a series of similar e-mails from the charter management organization, and using related themes and sometimes identical language. (p. 69.)